People in Partnerships

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Optimising Customer Lifetime Value: How to put the customer at the heart of partnerships

The customer comes first. But has this message been lost in performance marketing? How can you put the customer at the heart of your partnership marketing strategy?

Hear from real-world practitioners of partnership marketing who are finding ways to put the customer back at the centre of their strategy. During this 30 minute webinar, Kaspersky, Craft Gin Club, and Planit will share how to optimise for long range customer value, how they create brand-to-brand partnerships that add value for customers, and how best in class technology makes this possible.

This session will also include a live Q&A where you can pitch your questions to the panellists and get the answer you need.

Missed March's?

Check out the recording from our session "Customer-first and content: insider secrets for growth" with our speakers from BuzzFeed and Ziff Media group today!


Missed February's?

Check out the recording from our session "Influencer verzuz affiliate: where the two channels differ, align, and win" with our speakers from Brad's Deals, RewardStyle, and Illuminate Social (formerly at Socialyte) today! For bonus material, check out part 1 of our 3-part blog series today!