Coach, along with Interparfums, Inc., needed to engage younger audiences and create a buzz for its new perfume, Coach Dreams Sunset. Its goal was to get the perfume to a wider range of influencers to inspire rosy content that resonated with today’s teens and twenty-somethings.
With the help of impact.com's managed services team for influencer and creator programs, Coach was able to:
Read this case study to learn how they did it.