How CBDistillery pivoted their partnership strategy with commerce content

For CBD brands like CBDistillery, scaling its commerce content strategy was important so their products could reach a wide array of audiences.

In this video, Tony Schwartz, Director of Strategic Partnerships, talks about how automation helped CBDistillery build an efficient affiliate program that harnesses commerce content to drive growth to its program.

Watch this 20-minute video and learn:

  • How CBDistillery established direct relationships with publishers for longer-lasting, more sustainable partnerships
  • How they used commerce content to align their company ethos with consumer needs and industry standards
  • How detailed tracking ensured better collaboration with their partners
  • How automation streamlined their entire partnership program, from finding prospective partners to payment processing