From the five-year-old child discovering their passion for sports to grown men and women who have been sport enthusiasts all their lives, Decathlon has more than 5,000 sports products on offer for everyone. The company aims to bring the pleasure of sports to every single person. Reaching such different audiences required creating and managing a diverse partnership program for Decathlon to grow and achieve this goal. But how could they find these partners and manage them efficiently?
The answer: partnership automation. Since working with Impact, automation has saved the Decathlon team countless hours, which opened up time to focus on diversifying its partner base and building stronger relationships with key partners.
Watch this short video as Richard Migette, Chief Technology Officer, and Si Ting Wong, Affiliate Lead, discuss how the partnership channel has driven 50% of new customers for Decathlon and resulted in 156% QoQ growth. See how partnerships and partnership automation allow Decathlon to diversify its customer acquisition strategy and reach new audiences like never before.