Partnership Snapshots How do you leverage metrics and data to optimize your program?
Analyzing your data and metrics efficiently allow you to maximize not only your team’s potential, but offers valuable insight for your partners. In these short videos, find out how businesses like Uber, Walmart, and Canva optimize their partnership programs through data.
Snapshot videos
1:13
Which is superior: ROAS or incrementality?
Uber Angela Lyda, Director of Marketing
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2:18
How can partnership teams improve efficiencies with other teams, such as the analytics team, in the organization?
Walmart Aldo Bukit, Associate Director of Marketing, Affiliates, and APIs
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0:57
Have traditional affiliates like cashback, coupon, and reward sites been incremental for you?
Uber Angela Lyda, Director of Marketing
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1:46
How does your partnership team leverage data to optimize your program?
Walmart Aldo Bukit, Associate Director of Marketing, Affiliates, and APIs
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1:33
What’s a good way to approach data sharing with your program partners?
Uber Angela Lyda, Director of Marketing
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1:25
How do you use attribution to optimize your partnership program?
Canva Jerry Liu, Affiliate Partnerships Lead
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2:51
What advice do you have for other companies who are looking to grow and find new partnerships?
Vivino Sebastien Damas, Director of Growth Marketing
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1:06
What role does data play in partnerships?
Parker Clay Ian Bentley, Founder and CEO
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1:40
How does custom in-house data help you serve your clients?
