Partnership Snapshots
How do you recruit and diversify your program?

What have researchers and top-performing programs found is key to creating successful partnerships? Recruiting a diverse array of partners.

Watch these short videos as partnership leaders from businesses such as Canva, Lumin, Easyship, Uber, and DMi Partners share insights on how they harnessed the power of partnership automation to efficiently scale and manage all types of partners with ease.

Snapshot videos

 

1:50
How did Canva’s ambassador program start and how is it doing?
Canva
Jerry Liu, Affiliate Partnerships Lead
 

4:06
Describe how Lumin approached planning and partner segmentation at the start of its partnership program.
Lumin
Priya Prasad, Director of Growth
 

2:13
What are the best practices for someone just starting or scaling their partnership programs?
Easyship
Jacqueline Ostrov, Head of Growth
 

1:30
What headwinds have you run into as marketers shift their media spend to less risky bets like affiliates?
Uber
Angela Lyda, Director of Performance Marketing
 

2:43
How do you get started with expanding into strategic B2B partners and content partners?
Rastelli's and DMi Partners
Patrick McKenna, CEO
 

1:33
For a fast-growing partnership program, what are some of the best practices Canva can share around recruiting partners?
Canva
Jerry Liu, Affiliate Partnerships Lead
 

1:40
What should my influencer partner mix look like?
Winc
Eric Miller, Senior Manager, Partnerships and Influencer Marketing
 

3:04
What unique partnerships do you have?
Vivino

Sebastien Damas, Director of Growth Marketing

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