Global perspectives
Building and balancing a partnership portfolio: how small programs get big results

In the past 12 months, affiliate partnerships have gotten much more accessible for smaller businesses. Previously, brands needed a minimum $5M in annual revenue to really give it a go. But now, technologies like Shopify have erased many barriers to entry and made it simple for up-and-coming brands to launch partnership programs.

So, what makes a great SMB partnership?

Is it having a unique positioning in the marketplace? Strong influencer and content partners? What about selling through third parties? In these sessions, we chat with small businesses and well-established affiliates around the world to learn best practices and where to find new opportunities to drive partnership success.


 
The Americas
Moderator:

Brian Marcus, Senior Director, Product Growth, Impact

Panelists:

Melissa Feemster, Co-Founder, Team Bespoke

Jennifer Goodwin, Director Partnerships, Honey

Bryce Widelitz, VP, Publisher Innovation, Impact (Formerly CNN)

Ian McGlumphy, Head of Partnerships & Events, Apollo Neuroscience
 
EMEA
Moderator:

Alex Springer, RVP, EMEA Sales and Solutions Architects, Impact

Panelists:

Katie Hayes, Head of Brand and Marketing, Alamy

Stephen Kerin, Director, Scale Digital

Brian O'Hagan, Growth Lead, Sorare

 
APAC
Moderator:

Nick Randall, Director, Customer Success and Operations, APAC, Impact

Panelists:

Peter Fritz, Director, Peter Fritz - Marketing Solutions

Scott Cunningham, Founder & Managing Director, Stryke Recovery

Rocky Adelist, Consultant, Rocky Consulting


Partnerships with purpose

Many shoppers actively seek out businesses that incorporate social good into the business proposition. In these sessions, we explore partnerships that promote sustainable goods, lead with ethics, stand for a purpose, and add value to their communities. Learn about finding purpose through partnerships with our panelists from around the world.
 
 
The Americas
Moderator:

Shaunice Hawkins, Board Advisor, Diversity, Equity, and Inclusion, Impact

Panelists:

Thania Peck, Founder & Creative Director, Catcher In The Style

Jenni Cassidy, VP, Partnerships & Reven
 

How agencies help leaders take full advantage of the partnership economy

Agencies work behind the scenes at the top APAC and global brands, helping them forge, manage, and optimize diverse partnerships that drive growth. In this panel discussion, you’ll get great insider advice, tips, and forecasts from some of Australia’s and Southeast Asia’s most experienced and innovative affiliate and partnership agency representatives.
 
 
APAC
Moderator:

Antoine Gross, General Manager, SEA, Impact

Panelists:

Annabel Gray, Associate Director, Silverbean Mark Turner, General Manager, Neo Media World


Neguin Farhangmehr, Head of Affiliate & Partnerships, GrowthOps

Baijayanti Chadha, Director, APAC, Astound Commerce