Global perspectives
Building and balancing a partnership portfolio: how small programs get big results

In the past 12 months, affiliate partnerships have gotten much more accessible for smaller businesses. Previously, brands needed a minimum $5M in annual revenue to really give it a go. But now, technologies like Shopify have erased many barriers to entry and made it simple for up-and-coming brands to launch partnership programs.

So, what makes a great SMB partnership?

Is it having a unique positioning in the marketplace? Strong influencer and content partners? What about selling through third parties? In these sessions, we chat with small businesses and well-established affiliates around the world to learn best practices and where to find new opportunities to drive partnership success.