Global perspectives
What influencers really want

Learn from influencers themselves how to get the best from your partners in this panel discussion with top content creators. During these sessions, watch leaders from around the world unpack their experiences working with brands, how 2020 changed the way they create content and relate to audiences, what is and isn’t working in influencer partnerships, and more. You’ll get great tips on getting the most out of your influencer partnerships while maintaining all-important authenticity.

 
The Americas
Moderator:

Becca Bahrke, CEO, Illuminate Social

Panelists:

Chelsea Miller, Co-Founder of Freedom March NYC, Freedom March NYC


Thania Peck, Founder, and Creative Director, Catcher In The Style

J Mack Slaughter, MD, Emergency Medicine Physician and Influencer

 
EMEA
Moderator:

Neve Fear-Smith, Journalist, Talking Influence

Panelists:

Alice Thorpe, Graphic Designer and Content Creator, AliceThorpe.co.uk

Mirali Makwana, Influencer

 
APAC
Moderator:

Jennifer Zhang, General Manager, Impact

Panelists:

Jessica Tremel, Co-Founder of VIP Parents, theAsianparent (Tickled Media)

Dawn Sim, Influencer, KOL / VIP Parent Member

How influencer partnerships contribute to your customer experience and bottom line

Diversity is the lifeblood of an influencer program, but how do you understand and then optimize different creators' contributions to your customer experience and conversions? The key is measuring and contextualizing each partner's impact and using that data to inform your long-term program strategy. In these videos, you’ll learn how our panelists from around the world have approached these sensitive challenges and set up their programs for sustainable success.
 
 
The Americas
Moderator:

Kim Riedell, VP, Customer Growth, Impact

Panelists:

Jada Taylor, Influencer & Ambassador Lead, Outdoor Voices


Drew McGowan, President, Open Heart Marketing & Communications

Heidi Solchenberger, Sr. Manager, Affiliate & Partnership Marketing, Foot Locker, Inc.

 
EMEA
Moderator:

Andrea Anez, Strategic Partnerships Director, Impact

Panelists:

Morgane Kaminski, Social Commerce Performance Lead, Mapiful

Laurence Britton, Talent & Influencer Manager, KnowHowDo

Jessica Brennan, Online Media Manager, The Specialist Works

 
APAC
Moderator:

Mark Baartse, Senior Consultant

Panelists:

Jerry Liu, Affiliate Partnerships Lead, Canva

Fred Chery, Head of Marketing, Razer.com


Jessica Steele, Key Account Director, Sparro