Even though affiliate and influencer are the most accessible partnerships to start, brands need to have a solid budget strategy for their partnership programs to be successful in the long run. Designing a budget plan helps set the foundation for growth and prevent any issues down the road.
For a partnership program to bring value, its budget plan needs to align with its high-level goals and have a concrete but flexible commission system and achievable KPIs.
This video will walk you through:
- How to align affiliate and influencer goals with your company goals
- How to set KPI’s for your affiliate and influencer partnership program
- How to set a baseline commission rate for your program
- What to consider when finalizing your affiliate and influencer budget