Partnership profile: How Winc uncorked big influencer program growth with partnership automation

During times of uncertainty, your partnership program’s success depends upon being able to efficiently find, manage, and track influencers. But it is not always an easy job, especially for those who are new to the influencer landscape.

In this video, Eric Miller, Senior Manager of Partnerships and Influencer marketing, talks about how Winc relied on partnership automation throughout the COVID-19 pandemic. Impact’s automated technology and efficient workflows allowed Winc to focus on growing their ambassador program efficiently with just a small team. After growing to nearly 4,000 partners who generate thousands of clicks per month, find out how Winc seamlessly streamlined their recruiting process and discovered partners that were perfect matches for their brand.