Like a Great Mattress, Impact Helps Purple’s Influencers Get Comfortable with Commissions

Purple has built a king-sized partnership program by steadily bringing in new types of partners and blurring the lines between them. Influencers become affiliates, ambassadors can be revenue-drivers—optimizing a partnership sometimes means nudging partners out of their comfort zones. Hear from Purple’s influencer and partnership expert Megan Crow about using Impact tools to maximize the potential of every partner.