The era of branded content has dawned in the publishing industry. Now, 88% of publishers drive revenue from branded content. However, scaling your branded content business and tending to growing pains requires data-driven insights.
For a better understanding of your content performance, Pressboard by impact.com analyzed over 5,000 pieces of branded content from over 300 publications from January to June 2022.
In this mid-year benchmarks report, see:
- How users interact with branded content
- How branded content performs across channels
- What are the key traffic drivers
- Creative inspiration for your campaign
Learn more about how branded content performed in the first half of 2022. Download this research report now.
