Consumers may seem hard to persuade today, but their interactions with social media influencers reveal otherwise.
impact.com conducted a consumer research study to discover how much social media users over 18 trust the influencers they follow. In The state of influencer marketing for consumers in 2023, discover compelling findings that reveal what customers value when engaging with influencers.
In this research report, discover:
- How trust is built between the consumer and an influencer
- The role trust plays in establishing authenticity
- How influencers impact the consumer's social media shopping decisions and behavior
Explore the strategic insights and innovative tactics that will help align your influencer campaigns with consumer values, fostering lasting relationships with social media users.