Influencer marketing is a $14 billion dollar industry, and it continues to grow. Performance marketing is where your brand rides the wave of that growth. Leveraging performance metrics and ROI, influencer marketing helps brands see and measure value beyond traditional likes and click-throughs.
This guide condenses the latest trends and key practices for high-performing influencer marketing including:
- Onboarding partners based on your business goals
- Scaling your influencer program
- Shifting to value-based reward systems
- Making the most of authentic influencer posts
- Forging stronger relationships with your high-performing influencers
- Tracking, communicating, and compensating with transparency
Power your brand’s partnership program today with this high-performance guide on influencer marketing.