Trust is a big word. It’s also hard-wired into people’s brains on a biological level and plays a key role in their choice of brands to buy from.
But with so much noisy advertising, consumer trust has faded. Brands need to adapt — and find better, more genuine ways to connect with their customers. One proven way to establish trust is through partnerships.
Read this ebook to learn:
- What consumer trust means in marketing and sales
- Why traditional ads don’t build trust
- What partnerships are
- How partnerships act on the consumers’ need for trust
- How to forge fruitful, long-term partnerships