Research report:
The state of commerce content in 2021

Benchmarks, challenges, and recommendations for brands

Consumer behavior is changing, and quickly. Research suggests that ad-blocker use is on the rise and consumer trust is at an all-time low. Nowadays, brands require a new strategy to increase brand awareness, acquire new customers, and grow revenue. Commerce content is proving to be a promising solution to this problem. But, how can you implement commerce content for your business?

In a study conducted by, 168 brand ambassadors weighed in on their commerce content partnership programs with how and why they use it, its benefits, its challenges, and how to overcome those obstacles. In this study, you will find multiple data-driven recommendations that will allow you to create a successful commerce content program, including:

  • How to find your ideal publishers
  • Scaling your existing content partnerships
  • Benchmarking against your competitors and industry
  • How to effectively measure the contribution of commerce content publishers in the customer journey

Find out what the research reveals — download the full study now to learn more.