Smooth the partnership journey by learning from high-maturity companies

Make tactical improvements to your partnership program

A commissioned study conducted by Forrester Consulting in 2020 on behalf of Impact

What can you learn from companies with high-maturity partnership programs? A lot — and this study lays it all out for you step by step.

Research shows again and again that companies with well- developed partnership programs grow faster and outperform their low-maturity peers on a number of key business metrics.

But how do they do it? And what steps can you take to position your partnerships to drive more revenue, ROI, and overall business performance?

Forrester Consulting surveyed 454 partnership practitioners in key verticals to get specific data on what makes for high-performance referral partnerships. In the study, you’ll see numerous data-driven recommendations that tell you what sort of activities you should ramp up and which to wind down at each step of the partnership life cycle, including:

  • Defining a go-to-market strategy
  • Setting recruitment goals
  • Establishing behavioral bonuses, tiered incentives, and rebates
  • Assembling a cross-device customer journey
  • Optimizing partner onboarding processes and creating partner playbooks
  • Flagging fraud
  • Benchmarking against your competitors and industry

Find out what the research reveals — download the study now.