The COVID-19 pandemic has forced many businesses to scrap their 2020 plans and adapt on the fly. This has been a challenge for all, no doubt, but for several companies, it’s led to an unexpected boom over the course of the year. Impact’s data scientists conducted week-over-week analysis to find out what trends have emerged over the last six months as a result of the virus and establish useful benchmarks. Discover the trends and read this six-month performance review of eight key verticals in the time of COVID-19.