How commerce content drives the consumer’s purchase journey

It’s no secret that consumer behaviors are rapidly changing. More than 80% of consumers turn to trusted resources for information before purchasing products online. Reviews, product lists, and buyers’ guides have become imperative in guiding customers through their purchase journey.

The research team conducted a survey to determine how vital commerce content drives a purchase decision.

This report reveals:
  • The types of content different demographics prefer
  • How consumer behavior has changed from 2019 to 2021
  • The types of content brands and publishers create to adapt to the new online shopping behavior spurred on by the COVID-19 pandemic
  • How best to support future purchasing decisions
To learn about the role online research plays in high-consideration purchases, download the full research report now.