How to get started with brand-to-brand partnerships

Whether you are looking to grow your revenue through new customer acquisition, diversify your partner mix, or simply monetize your existing audience, brand-to-brand partnerships can help.

This partnerships marketing strategy brings brands together to collaborate on strategic marketing campaigns. These partnerships are a great way for affiliate managers and partnerships managers to leverage similar or complementary industries, customer needs, and audiences to bring a partnerships program to maturity.

Read this ebook to learn about:
  • What brand-to-brand partnerships are
  • How to find the right fit with a brand partner
  • How to recruit brands
  • How to secure internal buy-in for the project
  • How technology can help measure success and drive growth
  • What an effective brand-to-brand partnership looks like