Whether you are looking to grow your revenue through new customer acquisition, diversify your partner mix, or simply monetize your existing audience, brand-to-brand partnerships can help.
This partnerships marketing strategy brings brands together to collaborate on strategic marketing campaigns. These partnerships are a great way for affiliate managers and partnerships managers to leverage similar or complementary industries, customer needs, and audiences to bring a partnerships program to maturity. Read this ebook to learn about:
- What brand-to-brand partnerships are
- How to find the right fit with a brand partner
- How to recruit brands
- How to secure internal buy-in for the project
- How technology can help measure success and drive growth
- What an effective brand-to-brand partnership looks like