ebook: How to find your ideal B2B partner

Your guide to identifying, designing, and planning successful partnerships


There are plenty of potential B2B partners out there, and it’s tempting to chase after them all. However, you may expend a lot of energy on alliances and end up with partners that are difficult to set up or do not yield the results you want. To focus on what’s most important, it’s helpful to formulate an ideal partner profile.

Read this ebook and learn:

  • The framework for determining the ideal profile of B2B partners for you
  • How to overcome the challenges of planning partnership programs
  • A way to map out that ideal profile and what you need to ensure the partnership’s success