When you think about creating your influencer campaign – whether you're new to influencer marketing or you've run dozens of placements – the first thing to consider is the type of influencer you want to work with and their size. You might think that macro influencers are the way to go . . . but what about the superior engagement you can get with micro influencers? In this ebook, you'll find out how to make running effective micro influencer campaigns a breeze.
