How to collaborate with public relations teams in your commerce content

The advertising and marketing world constantly evolves to fit the times — and the times have tremendously changed in the last few years. Traditional sales techniques are no longer enough to influence consumers. Consumers rely more on content from trusted sources to influence what they purchase — and from whom. PR professionals need to learn to adapt and integrate commerce content into their strategy to maximize their brand's potential.

In this ebook, you’ll discover:

• Why brands need commerce content
• A quick summary of a public relations firm’s function
• How to win over and collaborate with PR teams for your commerce content

Download this ebook to understand two powerful channels and how they get results.