It’s easier than ever to do business globally. Thanks to the growth of the internet, brands expanding their geographic focus can do so with less up-front investment, and buyers are no longer limited to shopping locally. Still, entering a new geography isn’t without its challenges.
To succeed, your company will need to develop local knowledge, connections, and brand awareness. Local partnerships can help you overcome these obstacles and ease your way into a new market.
Read this ebook to learn about:
- Why you should incorporate partnerships into your expansion strategy
- How to build a local team to handle the expansion
- How to develop and maintain a partnership program in a new geography
- How to use partnerships to launch and build your brand in a new market