Field guide to strategic brand-to-brand partnerships
16 partnership species for building a revenue-generating habitat

What is a strategic brand-to-brand partnership? When a company forms an alliance with another company that they trust and like, it leads to customers' referrals, resulting in a win-win of revenue, awareness, and other goals for the companies. How does this work? 

You'll learn how 16 different partnership “species” — each with illuminating real-life use cases — can potentially work for you in the Field guide to strategic brand-to-brand partnerships.