eBook: Best practices for tracking your partnerships

Partnerships provide a clear opportunity for companies to grow, particularly if you optimize each stage of your partnership's life cycle. After you’ve found your perfect partner match and hammered out contracts and payment terms that benefit both of you, it’s time to set up your program to track and measure each partner’s value. But what do you need to know in order to track effectively?

In this ebook, we focus on the "Track" stage of the life cycle where you'll learn:
  • A variety of tracking methodologies to measure your partners actions
  • How to use tracking results to develop and optimize your partnership program later in the life cycle
  • The different tracking requirements for content and affiliate, influencers, and mobile partners