Impact

ebook: Advertising is dead

Digital advertising is facing severe setbacks with the widespread cookie block, consumer data kept hidden in walled gardens, and an increasing drop in consumer trust. 

Don’t wait to see how it all lands. Save your brand with partnerships — the future-proof path to revenue growth.

Advertising is dead looks at the decline of advertising’s power, what caused it, and how you can keep your brand’s growth alive with partnerships.

Inside this ebook, you’ll find:

  • Where digital advertising went wrong
  • How Big Tech is making it harder for advertisers with cookie blocking
  • What the future looks like — it’s called partnerships
  • Why partnerships work
  • 5 actionable tips to get started with partnerships

Did you know?

  • 69% of consumers no longer trust advertising?1
  • 26% of users have an ad blocker installed on at least one device?2
  • 64% of media owners and publishers are seriously concerned about the disappearance of third-party cookies?3

We’d throw a wake for advertising, but there’s no time to pause.

Digital advertising is facing severe setbacks with the widespread cookie block, consumer data kept hidden in walled gardens, and an increasing drop in consumer trust.

Don’t wait to see how it all lands. Save your brand with partnerships — the future-proof path to revenue growth.


Download Advertising is dead now. 



"When trust falls down." Ipsos MORI, June 29, 2017. https://www.ipsos.com/ipsos-mori/en-uk/when-trust-falls-down 
Statista Research Department, "Ad blocking penetration in the U.S. 2014-2021," Statista, January 14, 2021.https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us/
3 Jane Ostler, "Media in 2021: Tough cookies," Kantar, December 9, 2020.
https://www.kantar.com/inspiration/advertising-media/media-in-2021-tough-cookies