Advertising is dead looks at the decline of advertising’s power, what caused it, and how you can keep your brand’s growth alive with partnerships.
Inside this ebook, you’ll find:
Digital advertising is facing severe setbacks with the widespread cookie block, consumer data kept hidden in walled gardens, and an increasing drop in consumer trust.
Don’t wait to see how it all lands. Save your brand with partnerships — the future-proof path to revenue growth.
1 "When trust falls down." Ipsos MORI, June 29, 2017. https://www.ipsos.com/ipsos-mori/en-uk/when-trust-falls-down
2 Statista Research Department, "Ad blocking penetration in the U.S. 2014-2021," Statista, January 14, 2021.https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us/
3 Jane Ostler, "Media in 2021: Tough cookies," Kantar, December 9, 2020. https://www.kantar.com/inspiration/advertising-media/media-in-2021-tough-cookies