Partnerships have come a long way. But new research shows that brands still face management hurdles ranging from measuring value to proving it to the C-suite.
How does your program stack up?Grab this report to see key results from a survey of 110 execs about their partnerships today, their program goals, and what they see as their biggest hurdles.
This survey asks respondents to report:
- Which type of partnerships do you have? How many partners do you manage?
- How much revenue is driven by partnerships? Is it measurable?
- How satisfied are you with your current partner management and tracking methods?
