Many brands and agencies are using “off-the-shelf” solutions that piece together “best guess” influencer rosters including celebrities and mega influencers with superficially impressive metrics. But there's no one type of influencer campaign — and you can achieve so much using a variety of techniques. Here, you'll find five different brand examples drawn from actual anonymized clients that illustrate the wide range of ways to optimize your influencer campaigns based upon the KPIs you would like to achieve.
