Today’s affiliate landscape has evolved a lot since it was first brought into the mainstream back in the mid-90s. As the industry continues to grow and mature, more enterprises are rapidly growing their affiliate partnership programs and looking for ways to maintain personalization at scale. It’s easy to get stuck in our ways, but like any marketing trend, affiliate partnerships are constantly evolving — you need to keep up. This best practice guide will help you get a temperature check, so you can focus on finding new partners and getting the results you need to make progress for the year ahead.
