The Advantages of Algorithmic Attribution

Algorithmic attribution uses machine learning and proprietary algorithms to constantly refine how you attribute value to your media. You may have a good understanding of rules-based models (Last Touch, Time Decay, etc.), but do you know much about custom algorithmic models and how they can help you be more data-driven? 

Download our whitepaper on algorithmic attribution to better understand its benefits and how to explain to stakeholders if you want to implement.