The retail industry has evolved. Changes to how modern consumers shop and why calls for creativity–– and not all digital modes of marketing are made equal. Consumers are purchasing online more than ever before, creating new opportunities and challenges for retailers. How can you adapt to reach consumers in this shifting landscape?
In a study by Power Retail and impact.com, more than 1,000 online shoppers answered this question. The report covers comprehensive data on shopper trust and channel efficacy, such as:
- Which devices consumers prefer to discover brands
- What diminished trust means for advertising
- How influencers drive consumer purchases
- How content creation can protect consumer trust
Dive into the real-time insights brands and retailers need today. Discover how e-commerce leaders Booktopia and LVLY drove revenue growth and acquired the right partners in the new consumer climate. See the research for yourself –– download the complete study now to learn more.