HubSpot gains a 50%+ increase in affiliate revenue and signups

HubSpot is a CRM platform that provides businesses with software, integrations, and resources to connect marketing, sales, content management, and customer service.​​

Affiliate partnerships were a key component of HubSpot’s marketing strategy, but there were limitations with its previous platform: lack of reporting and payout flexibility, and difficulty recruiting partners.

With’s help, HubSpot was able to:

  • Increase affiliate revenue and signups by more than 50%
  • Boost its earnings per click (EPC)
  • Recruit an ongoing stream of affiliates that matched its business goals
  • Gain deep insights into its campaign performance
  • Use data to optimize its partnership efforts
  • Automate payments to motivate affiliates

Want to dramatically boost your partnerships program efforts? Check out how HubSpot did it.