The modern partnerships guide to lead generation fraud

Fraud has long been a challenge in lead generation. Technology provides untapped opportunities through lead generation partnership programs. However, this encourages bad actors to find increasingly creative and difficult-to-spot ways to defraud those programs.

This ebook examines the most common types of fraud associated with lead generation and how marketers can identify, understand, and protect against these bad actors.

Read this ebook and learn about:

  • *The most common types of lead generation fraud
  • *How to prevent and handle lead generation fraud
  • *The right tools that minimize the risk