AppSumo, a premier software marketplace, had been using an affiliate tracking software to manage their referral partner relationships and payouts. They were running into a problem though: the old platform wasn’t able to keep up with the complexity and growth of AppSumo’s partnership program.
Once AppSumo began managing their partnership program with the Impact’s technology, they were able to fully optimize the partnership life cycle and realign payouts toward the metrics they value most. Consequently, they increased their revenue YoY by an astonishing 255%, their actions taken YoY by 215%, and their total affiliate partners YoY by 107%.
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