You know that partnerships are a winning strategy that can drive 30% or more of a company's total revenue,* get great ROI (314%!)**, and can help you grow two times faster.*
But how do you get started in this powerful channel?
Strategic brand-to-brand (B2B) partnerships offer an opportunity for brands to efficiently increase revenue and accelerate growth. As affiliate and partnership marketing continues to evolve, B2B partnerships have become a go-to way to diversify away from traditional affiliates, acquire new customers, and improve brand equity in the process.
Many affiliate and partnership managers are unfamiliar with B2B partnerships and find themselves asking:
- How do B2B partnerships operate?
- How will we measure the success of the partnership?
- How will we overcome the challenges of planning partnership programs?