In today’s multi-device world, it’s not uncommon for buyers to research a purchase on a phone, tablet and work laptop before ultimately buying on a home laptop. Without cross-device tracking, this chain of events will look like four consumers interacted with the brand instead of just one. It is thus vital to have cross-device tracking implemented as part of your marketing strategy.
Find out how cross device tracking works and what you need to consider when choosing a tracking software platform for your advertising and marketing campaigns.
